Alternatives to the traditional retail experience, the brick and mortar shop, are alive and well. Since the early days of Tupperware and Avon, women have been combining shopping and socializing via direct selling. Direct selling is marketing and selling products to your customer outside of a permanent retail location. While most of us think of multi-level marketing corporations when we think of direct selling, there are also a number of businesses that direct sell with no national corporation on the back end. They do a buy as any boutique would but choose to sell their merchandise online, at shopping events or will bring their picks directly to your home.
My first experience with direct sell fashion was with Fashionista’s Market in Honolulu. Fashionista’s Market was a pop-up event which sold a mix of deadstock designer duds and trendy wholesale pics at periodic one day or one weekend only events. My memorable finds from Fashionista’s included a DKNY camo floral shirt dress which fit like a dream, a Voom cap sleeve trenchcoat and a wide assortment of jersey dresses. FM also carried a great selection of small gift items, accessories and jewelry. Their events were a great reason to call up a friend for a day of shopping and girl time. Fashionista’s Market now has a brick and mortar location in Chinatown that is always stocked with cute and affordable pieces. The owner, Alyssa Fung, is a sweet and lovely person with great taste and styling skills. If you can’t make it to their shop, they regularly post new merchandise on their facebook page. They take phone orders and will ship to you or you can drive by their shop on Bethel Street to pick up.
Shopping for fashion via personal appointment or pop-up has come to Maui and the latest addition to the Valley Isle market is the mobile boutique iAdore by Elena N Tracie. iAdore showcases their inventory on their facebook page and will deliver your purchases to you on Maui or will ship if you live elsewhere. You can also book an appointment in person to shop one-on-one or host a shopping party with a group of friends. A friend and I attended their pop-up event at Fierce Salon in Wailuku this past Saturday (followed by dinner at Sansei…a great girls’ night out)
iAdore had a great selection of flattering tops/tunics, cute linen pants with a fold-over waist, dresses in great prints, brightly colored minis and fedoras. They also had a selection of jewelry, shorts and those handy stretchy cami and bandeau underpinnings. The clothing ranged from contemporary sizes to plus. I felt like Elena and Tracie read my mind because I’ve been on the hunt for jersey maxi skirts as this has been my go to during my weight loss efforts (nice and easy, perfect for Maui life and easier to wear than pants during weight fluctuations). Not only did they have jersey maxis, but there was an entire rack to choose from!
My under $100 haul included:
– a maxi with thin black and white stripes
– a maxi with thick black and white stripes going in various directions (very flattering)
– a black tank with a deep back, fitted on top with a great drape and swingy sides
– a purple woven adjustable bracelet with a blingy horizontal cross
Visit iAdore’s facebook page for a peek at their picks or to schedule an appointment.
If you enjoyed this post, you’ll also like the post on the Dayblue Clothing by Jamie Aloy event. Jamie’s got wonderful taste and also offers by appointment in person or party shopping. You can check out her facebook page for Dayblue’s latest arrivals.