About Me


I’m a Maui girl who loves design, organization and living well.  I adore small homes, big accessories and happy colors.  I strive to surround myself with things that make me smile and people that make me laugh.

Despite its moniker, mauishopgirl does not showcase shopping hauls or promote a shop til you drop lifestyle. It is my place to share my love of handmade objects, creative content, modern furnishings and an appreciation for vintage pieces. I want to inspire you to live a well designed life.

My focus is not to consume more for less but rather to mindfully select objects for our homes and lives that not only serve our needs but also those that make our hearts sing.  As a former excessive consumer, I firmly believe that many of us can find joy living with less in a smaller space but that good design is important to all aspects of our lives in both form and function.

I spotlight small boutique owners, artisans, vintage sellers and those who pursue a creative profession.  Having a personal connection to the objects and services we choose enhances our appreciation for what we have and buy for ourselves and others.  I also write about mindful consumption, small spaces and living with gratitude.  Mauishopgirl will also give you a peek into my own creative pursuits and a joyful life on Maui.

The name shopgirl comes from a fascination with the retail industry but not as much from a consumer standpoint. I’ve always been fascinated with how products are developed and made, merchandise selection, the art of visual display, the lifecycle of a trend, the psychology behind why we buy and how we perceive objects as an extension of ourselves or who we strive to be.   Shopgirl is the term to describe a young salesgirl, which I once was, at the former Hawaii department store, Liberty House. Shopgirl was the AOL handle of the passionate and knowledgeable bookstore owner in the film, You’ve Got Mail.  My days as a shopgirl was the start of my interest in design, the retail industry and assisting others in their search for the perfect gift or object that suits their needs. My ten years of working as a controller for an Italian luxury retailer in Honolulu fueled that interest even more.

Mahalo for visiting my corner of the blogosphere,

Tania Ginoza

I am a free lance writer and offer my services for press releases, copywriting, guest blogging and feature articles.  For all inquiries, please click on the contact me tab above.

As seen (and heard) on:

In December of 2011, I did a breakfast meetup and talk story about my blogging experience, Maui life and social media.  Our chat was recorded and you can catch the podcast on Living Maui Social.

My recommendations on Where to Shop in Maui on Flipkey by Trip Advisor.

My guest blog on AMauiBlog’s series, Ten Things to Do on Maui.

My bloggy backstory shared with the readers of ExpandNg.

Quoted in a Wall Street Journal article on my love of Etsy.

Mentioned by the Hawaii Insider of the San Francisco Gate Chronicle for my write-up on Maui’s own farm to table pop-up dining, Kupu Maui.

photo by Sue Hudelson (cropped from original)

{ 22 comments… read them below or add one }

Hoover July 20, 2011

Congratulations Tan! I’m thrilled that you’ve started this blog. This will be a great resource. I look forward to reading your escapades, adventures and your love of Maui and writing.

The blog looks sleek and fun — nice!


Saedene Ota July 20, 2011

LOVE YOUR BLOG! and style… I am sure there are several natives that love Maui but yearn for the aesthetics outside of our small island state. Congratulations and I look forward to reading more from MAUI SHOP GIRL. Sae


Jana Ireijo July 20, 2011

I love it!! I am so happy you started this blog, and look forward to reading more!! I love that gold headboard, too… Congrats!!! Jana


Tania July 21, 2011

Thank you… it’s proving more of a challenge for me than I anticipated to write sans sarcasm :-)


karin benz July 24, 2011

Now I understand why it always seems like your in a different world,


Tania July 25, 2011

Aww. thanks Karen! I’m glad you like it.

See you soon :-)


Patti Matsumoto August 3, 2011

Great job Tania! I’m impressed!!!


Tania August 3, 2011

Thanks Patti! I miss you and your hubby too (please say hi), hope you are doing well. I love hearing about all your running adventures.


Lynn Haring August 16, 2011

Great job Tania! Glad you’re doing what you love. Carpe diem!


Tania August 16, 2011

Thank you Lynn! I’ve wanted to start my own “mini mag” for awhile…Also reserving at least one weekend day to work on writing contests and other projects. I’m enjoying seeing all your pics of the little Haring, so happy for you.


Kimberly Wendt-Gonsalves September 14, 2011

love your blog Tania! I had no idea… thanks to FB!


Tania September 14, 2011

Thanks so much Kim! I just got it going a few months ago but have had the domain forever, mulling over what the direction I wanted to head. It’s cathartic for me to write and get to know crafters/designers/shop owners…If you have any good tips, don’t hesitate to holler my way.



JillyBean (@JillzBeanz) December 16, 2011

Looking forward to meeting you in IRL tomorrow! :-)


Tania December 16, 2011

Me too! One thing I love the most about blogging is how it has been the catalyst to meeting so many people on Maui in real life.


Erik Blair @erikblair December 17, 2011

Yeah, and you never know who might show up during a podcast recording :)


Tania December 17, 2011

It was a pleasure… Thanks for the tips too!


Jasmyne November 12, 2012

Just discovered your blog!!! I absolutely love!! xoxo


Tania November 12, 2012

Yay! Mahalo! I aim to please.


Roxanne Darling April 16, 2013

I LOVE your new photo Tania.


Tania Ginoza April 16, 2013

Thank you! I was so fortunate to meet Sue Hudelson shortly after moving here (she actually read my blog, very exciting), she came to my house and we did fun and quirky holiday shots.


Cat December 13, 2013

Hello! I read the article about Poshmark to help out a client who likes fashion, thanks for breaking it down (the reading schooled me, too!).

I like what you had to say about small spaces and beautiful design, and being more mindful in our consumerism while still expressing our creativity in the material world we live. I am a vocal (singing) teacher in downtown Honolulu, so my “art” is teaching, mentoring, bringing out the uniqueness in my clients’ voices. But lately, I’ve been poshing when I have free time, so that’s been my side interest (fashion), and that’s what led me to read your article to help a friend.

Thanks for sharing the love, and keep inspiring!


Tania Ginoza December 16, 2013

I just visited your site and found it so interesting that you do vocal coaching by Skype too. Isn’t it amazing how far your reach can go now with the internet?

I used to work in downtown Honolulu until three years ago when I relocated to Maui. I miss Honolulu a lot and I really need to wander around downtown on my next trip (I’ve heard there are so many new independent businesses that have opened.)


Leave a Comment

{ 1 trackback }